Hey honestly speaking if the developers plan to attain ONLY the standards set by EA Sports then they can bid the project goodbye and sit easy.
I am sure the developers want to attain a standard much higher than EA sports.
Regarding sponsors, I really don't think that any big name sponsor is necessary as fake names and logos can easily be used by giving the users a decent editor.
I have been in an ongoing discussion with a PR company in regards to image rights. I am not sure if there is a monetary investment involved. I guess it might depend on a few things...
There are bigger concerns for this project than that though to be honest...
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