India TV Rights

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May 8, 2004
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Just read that TV rights in India are going to go for over $200 million. WoW! that has to be the biggest TV deal in cricket history. The Indian board is already the richest cricket board and they are getting richer.
 
cricket is famous in india i am from afghanistan but when i imigrated to india i start learning how to play cricket and i am one of the best batsment my club ever had so lots of people watch cricket in india and why not they love cricket and i am one of them i love cricket and cricket is life
 
More news on this, with the final winning bid being over US$300 million from Zee TV. Does anyone know if this means that the India - Aus series will be on Zee in the UK? I was hoping to see it on Sky Sports!

From Reuters:

Zee poised to bag lucrative Indian TV rights
Sun 5 September, 2004 14:24

MADRAS, India, Sept 5 (Reuters) - India's cricket board is set to sell its lucrative television rights to Zee Network, the country's biggest listed media company, for $308 million over the next four years.

Zee's bid represents an increase of almost sixfold from the previous rights held by state-run national broadcaster, Prasar Bharti, which paid $54 million.

"Zee are the highest bidders," Board of Control for Cricket in India president Jagmohan Dalmiya said after a marketing committee meeting on Sunday.

"They increased the amount to $308 million in the final discussions."

Dalmiya added Zee had been asked to make an initial deposit of $20 million within the next three days and to furnish a bank guarantee for a further $75 million by September 15.

Zee, India's third-ranked network, emerged victorious after a fierce bidding war with ESPN-Star Sports (ESS), who had bid $230 million.

Both groups were attracted to the expanding television advertising market in a cricket-mad country of more than 1.1 billion people.

Zee has also announced it would launch a separate sports channel to broadcast India's home test series against Australia, starting on October 4.

Cricket corners three-quarters of sports advertising in India and draws millions of viewers. Air time during the India-Pakistan series in March and April sold at between 200,000 and 300,000 rupees ($4,300 and $6,500) per 10 seconds.
 
Thats a lots of money, thats why we have to watch cricket in-between commercial breaks! :(
 
More news on this, with the final winning bid being over US$300 million from Zee TV. Does anyone know if this means that the India - Aus series will be on Zee in the UK? I was hoping to see it on Sky Sports!

Indian TV rights, you will notice. So that would be (obviously) in India. Its up to Sky Sports to (i'm guessing) get rights for offshore broadcasting from BCCI. They would probably tie up with Zee, though, who it seems will be using Ten Sports' production.

Latest on this: ESPNStar is suing BCCI becasue Zee did not qualify. Zee has never shown internatinal cricket before, which was one of hte prerequisites of submitting a bid. Besides, everyone knows that Zee will just mess it up.
 
Already Zee TV is soooooooo boring and I can very well imagine, they can't be compared with the quality broadcast of ESPN Star. Go ESPN, win the case and get it. We don't want the same boring commentators as, Oh god i dont even remember the names of those coming on 'Doordarshan'. I guess they would get same commentators. And we will have Charu Sharma(Hell !!!!!!!!!!!from set max). Might not be the case, but CAN be the case. Though Mandira Bedi in noodle straps won't be bad, lol. Just a refreshment.
 

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