shantanu_rooney
Chairman of Selectors

Last updated: 1st May, 2009
ESPN STAR win telecasting rights of Indian Cricket

N Srinivasan in a press conference
THE Board of Control for Cricket in India (BCCI) on Friday awarded global media rights to ESPN STAR SPORTS(ESS) for all international and domestic cricket owned or controlled by BCCI to be played in India over the next three years.
ESPN STAR emerged as the highest bidder with a bid amount of $700 million. The media rights will be from May 10, 2009, to May 31, 2012.
Nimbus Productions was the next highest bidder at $613 million for global package. With this award, BCCI's earnings from the sale of rights and sponsorship totals to Rs 3,678 crore - team sponsor: Rs 415 crore, kit sponsor: Rs 215 crore and media rights Rs 3,048 crore. The leading arm and main sponsor is Air Sahara and sponsor for team kit and apparel is Nike.
BCCI's Working Committee is expected to meet on September 22 following which the broadcaster for the Australia-India One Day series due in October-November 2009 will be announced. The media rights comprise television, Internet and radio rights, excluding mobile. The coverage obtained will require all Test matches and ODIs be telecast in India, the visiting team's nation and the world over.
At the news conference, N Srinivasan, Secretary, BCCI, and Chairman Marketing Sub-Committee, said that the board consciously worked towards increasing its revenues. "The global media rights are an integral part of the game of cricket as it brings the sport to the people,'' he said.
The tender had a minimum guarantee of $455 million and is a combination of the terrestrial, global satellite, global radio and global broadband tenders. ESPN STAR in its bid had quoted $602.01 million for Indian matches and $100.09 million for international matches.
Others in the fray included ZEE Telefims(Zee TV and Zee Sports), SET Satelite Singapore PTE(SET Max), Nimbus Productions(Neo Cricket), Reliance Infocomm (global broadband), Nimbus Sports(Neo Sports) and US media companies — Direct TV and Echo Star. Direct TV and Sony were disqualified. Public broadcaster Prasar Bharati did not participate in the bidding process.
Making a presentation to the media, Mr Srinivasan said BCCI has held back some rights for future exploitation. These include mobile telephone, archive rights after 72 hours, public exhibitions and films. Next on the anvil is pouring rights, ground sponsorship and title sponsorship. ESPN STAR is comfortable working with Doordarshan, ESS chief, said when queried.
* Note:- This story will be like my Liverpool Story which is currently running in the Other Stories Section.