blockerdave
ICC Chairman
It is easy for us as English and Australians to assume that the Ashes is the pinnacle of cricket. For us, of course it is, but in the subcontinent I bet you that the World Cup in 2015 will be the bigger event.
This is true but i think we have seen figures where Aus then UK were expected to be the 2 most profitable markets, not sure what actual percentages though or by how much. Seem to recall it was by quite a bit.