Books and memorabilia on the German leader's life have found a steady market in some sections of Indian society where he is idolised and admired, mostly by the young.
It's hard to narrow down what makes the dictator popular in India, but some young people say they are attracted by his "discipline and patriotism".
Most of them are, however, quick to add that they do not approve of his racial prejudices and the Holocaust in which millions of Jews were killed.
But the truth is that books, T-shirts, bags and key-rings with his photo or name on do sell in India. And his autobiography, Mein Kampf, sells the most.