As Achebe once wrote. The history of the hunt is not written by the Lion.
Personally I hate Apple and what they have become. They seem to have etched their way into the minds of morons that now believe their "product" is something to desire after. They sell overpriced, underpowered pieces of limited technology. They then tie you into all their various products so that you have no choice but to use other Apple products making more and more money for Apple.
Steve Jobs was a visionary, in that he could look at existing technology and artifacts and then mass produce them. He realised that, essentially, people are stupid. He understood that by making people believe they needed something, he could then sell it as long as he put a nice case around it and through clever marketing the brand expanded.
Something to bare in mind as well, is that Apple closed their Philanthrophic divisions some years ago now, due to wanting to focus on the re-establisment of their brand. They are now one of the richest companies in the world. It remains closed.
They are as profit focussed and consumer exploiting a company that has ever existed. Still, to Steve Jobs credit, it is not his job to save the world but to find a way to make as much money as he can. He did that, and he died an exceedingly rich man.
As an example of people being morons though, a friend posted on facebook that he was looking for a new laptop, and should he get a mac. Now I asked him if he was doing anything such as graphics designing, music producing or indeed anything fancy with it. He told me it was pretty much just to browse the internet. So I asked him to tell me how much he wanted to spend and I would recommend some either side of the market and he could see what caught his eye. Over this time, 9 different people posted things as incisive as "Get a Mac bro, their super sexy." Or "I got a Macpro and love mine!"
Now, not one of them recommended on anything other than some kind of misguided brand loyalty. None offered any kind of advice, and essentially, all had paid the extra money for a laptop based on nothing but marketing hype created by the very company they give their money to. He, of course, under the weight of peer pressure decided that he too would get a Mac. Sometimes, people just annoy me haha
Still, after being involved in the creation of the mouse, and one of the first GUI's, I still rate Steve Jobs best ever decision as buying out and sorting out a little company called Pixar! Now, that was genius
