I wouldn't call it pathetic, outside Indian's living here there's not much interest in it.
It starts tomorrow right, and I haven't seen anything in any media on it.
The matches are more or less in the middle of the night here (the World Cup final went from 10pm to 6am, perfectly in the completely wrong time), and I assume Sky would have had to of payed quite a bit of money to get it.
It's all rugby and league atm, most people here are over cricket for the time being as our summer has just come to an end.