Apologies for the long post, but an interesting discussion broke out in the 'PC Troubleshooting' thread which I think it worthy or further comment. This started when a chap in Pakistan questioned the pricing of DBC14 in relation to the economy there. Ha, I've been known to talk out of my ass (unintentionally), but I don't think I am in this case. What does the bolded sentence even mean? You seem to be suggesting that Steam are taking 100% of the purchase price, which is insane and I don't believe for a second to be the case, because if it is then BAS will never make any money regardless of what they price it at. I don't really understand your grasp of costs, either. What costs are there for a digital copy? There's no production cost because there is no physical product. The distribution cost is built into the cut Steam take, so that is accounted for. The only cost is the cut Steam take, and because that is a percentage as Ross has stated, so long as it is less than 100% there will never be a loss, no matter what price it is (be it ?10 or ?50). Retail is different, and a fixed price per copy is paid, and any discount is taken from the producers cut rather than the retailers, so it is possible to sell at a loss. Now what I suppose could be happening is that Steam say they will take 40% of the launch price as their cut (so, for example, 0.40 x ?35 = ?14 goes to Steam, ?21 to Big Ant Studios) and that 'cut' is then fixed forever/a period of time. In this scenario, then any discount would be taken from the producer's cut - so let's say BAS reduce the price to ?20 - Steam would still want their ?14 under the terms of the original deal, leaving BAS only ?6 per copy (rather than Steam getting 40% of ?20 - i.e. ?8.) But it still wouldn't cost anything extra to do that, it'd only take more to sell to reach their targets. The only way to sell at a loss would be to price it at under ?14 (in this crude example) and then have to pay Steam the difference. And I doubt anybody has ever done that in the history of the service, because it is beyond madness. Happy to be proven wrong though, I find it an interesting discussion.