It's probably aimed at me tbh. I like an aesthetically pleasing bat personally, but if it's god awful there's no point to having it. For me, the Woodworm bats pick-up beautifully and suit my game as I enjoy having a nice light feeling bat and the Woodworm does the job. I've seen the bat I want in a shop, the Gold Hard Drive and I love it, it feels perfectly weighted and has thick old edges, lovely bat. So I do look at the appearance but at the end of the day performance is what is most important.