To be honest, we're really arguing semantics here anyway Matt, because these guys are going to promote their product by exaggeration anyway. It's a bit like buying Shampoo, if you think it really adds 300% more "life" to your hair more fool on you.
I think when people are saying "it's all new" it's reasonable to assume what they're really saying is "it's not like previous games which were built using the old game as a base" which is exactly how I read it, not being a "relative" of C09 or IC10 and the new images prove that. I mean... you go and buy a "NEW PC" but it's always using components of previous models just in a new box. The flipside to this is the Big Ant game, which is built using their (old) footy engine. So while it's a NEW title, it's not a NEW engine. Again, it's semantics but everything is a relative of something else. A lot of their quality-control on their incredible sounding game is built FROM their experience and development on other sports titles. So it's not "all new" either... What is new, is how they're approaching their gameplay, character design and the little attention to detail stuff like DRS and so on...
It's about reading between the lines when people are promoting their product. I would also add, prolly a good idea when it comes to reading what the competition is saying about competing titles as well. Ross and I are similar beasts, prone to exaggeration...
Only, Occasionally...